Answering Some Questions about Social Media Marketing

Questions from Darryl: what about a training on creating/setting-up, designing, setting a course of action, implementing, maintaining and adjusting for future changes with an "across the board social networking program"?

** website, blog, twitter, Facebook, YouTube, it-tunes, tumbler, Google+, etc... **
1. which are the most effective, easiest to use, viable, etc...
2. how to set-up. sign-up, log-in, password, etc...
3. how to design an attractive landing page and potential sub-pages
4. what is and how to create a good posting/entry/tweet/etc...
5. platform dependent; how often, best times of the day, which days, etc.
6. how to most effectively link between the different platforms
7. how to keep up with and adjust for the changes in each of the platforms, as well as new ones coming down the pike
8. etc... - of course i could go on and on.

Hi Darryl, thanks for the suggestion. I had a title like that a few years ago but no one purchased it, so I am not planning an  update on that title. Instead I have been doing individual titles on the separate social media outlets (Facebook, Twitter, Pinterest, etc.). There is far more interest in the separate titles and I am guessing this is due to most people only using one favorite social media so they just want training on that one. I will be coming out with updates on my different social media titles this Fall and Winter.

To answer some of the questions you raise:
1. Most effective changes depending on your market/niche.  Facebook is good for hobbies and other social group type activities (booster clubs, church groups, etc.). Twitter tends more towards the political, current events, pop culture. Pinterest is actually pretty good if you have a product to push as it tends towards products. So it all depends...
2. This is covered in my different individual titles
3.  Also covered in my individual titles
4. same, but this really again depends on your specific niche/market
5. Most truly active social media users post numerous times per day, frequently numerous times per hour. But don't ever use one of those automated tools that post from a database of quotes, that will lose you followers faster than you can gain them. I only post when I do a new sale/product announcement/YouTube video. Sometimes I will post to Twitter if I come across a news item that I think my followers would like to know about.
6. Don't worry about linking between the different social media tools. Do separate posts to each that link back to your web site/blog. Most people only use one social media tool. You need to test all of the different social media to see where your main audience is, then you can focus on that one. My main followers are on Twitter and Pinterest.
7. All of the different social media sites have blogs. The best way to keep current is to follow their blogs.

The main thing to keep in mind is that social media should only be part of a larger marketing plan, just one of the tools in your marketing tool box. What works will change over time and you have to keep your eyes open. For instance last year I was getting a lot of traffic from my Pinterest posts to my sales pages, but not so much this year. What is working for me this year is YouTube (and of course my regular sales channels, my sites, Amazon, eBay, etc.)

I am currently using social media to drive traffic to my YouTube channel, but to be honest all of the social media outlets only add up to about 5% of my YouTube traffic. Most of it comes either directly from searches on YouTube or from searches on Google. So with YouTube it is really about SEO, just like with a web site.

Hope this helps.

George


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