Buying Traffic – The Good and the Bad
There are lots of ways to buy traffic to a web site. Putting up advertising through pay-per-click services like Google Adwords or Bing is one way. Paying for banner ads through an internet banner placement company is another. These techniques will result in traffic to your web site and if handled carefully will be very successful. You can also put up advertising on Facebook, or Twitter, or the new Pinterest Promoted Pins. These are also very successful ways to buy traffic for your site.
All of the above are Good ways to buy traffic, but there are also Bad ways. If you spend any time at all on any of the Internet Marketing Forums you will quickly notice people talking about buying traffic, or buying views, or buying Facebook Likes, or similar schemes to try to jump start their site. Sure, if all you want are large numbers of visitors then these will work. But large numbers of visitors is not what anyone should be trying for in Internet Marketing. The real problem with buying traffic in this manner is that you won't necessarily be getting traffic from buyers, just a lot of random traffic. Not what you need.
What you want are large numbers of Buyers, not just large numbers of people going to your site. Sure if you get a large enough number of people going to your site some of them may make a purchase, but it really is like playing the lottery, your chances are not very good. A much better approach is to target your actual market. Find the people who are most likely to purchase from your site and entice them to visit. That way you will not be getting the same large number of visitors but of the visitors you get far more will be buyers. And after all, isn't getting more buyers what we really want?
Some ways to attract buyers to your site. First you need to identify exactly who your buyers are, this will take some research, research that you should be always rechecking over time. Then you need to find out where your target buyers tend to hang out. Are they women who are interested in home decorating? Then Pinterest is ideal. Do they like to follow current trends, then Facebook Groups will be a likely source. Are they into watching videos? Obviously YouTube would be the solution. All of these locations can be used with little to no money spent and you will be targeting your niche audience.
So, identify your buyers, find out where they hang out, then be visible in those locations.
One way to buy targeted traffic is to do a Solo Ad campaign to a targeted list of buyers that matches your niche. Another way is to purchase ad space in a newsletter appropriate to your list. So, there is nothing wrong with spending money to get traffic, just make sure you are spending your money to attract buyers that match your niche, not just a bunch of traffic.
I will be talking more about this in upcoming posts.
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